Media Dept in Indian Institute of Mass Communication

Media Department
This department is responsible for the planning, scheduling, booking and the purchase of space and time (in newspapers, magazines, TV’s, outdoor hoardings). The Media Manager usually works with the client servicing department to plan and implement the client’s advertising. The department also keeps a check on the quality of reproduction of the advertisement. It is snot unusual to see sacks full of newspapers and magazines being sifted everyday for advertisements by this department.
Media planning is a specialized function aimed at spending the client’s money in the most cost effective manner. It focuses on who the product is trying to reach, therefore, how it should be positioned. This department takes over the media to be used is decided. It contracts for the space and time and coordinates the release of advertisements according to schedules.